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The goal with Prime Wardrobe is to take any fear out of the idea of buying clothes online — by giving customers the chance to try on different sizes and making sure the returns process is less of a hassle by sending a pre-filled out return label and bag. Some analysts believe that, via Prime Wardrobe, over time Amazon will get better at making artificial intelligence-driven recommendations for apparel. Still, Amazon knows shoppers want to shop their favorite brands outside of Amazon, too. And so the company has been inking deals with retailers like Nike , Calvin

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